The BAM Strong project transforms three adjacent properties in Downtown Brooklyn into a lively cultural destination for audiences, artists, and neighbors. The ten-year long phased redevelopment includes renovation of the Harvey Theater, construction of a gallery and sculpture terrace on a small vacant lot and a café and retail space to expand its cultural offerings and neighborhood impact. The resulting unified complex is a key feature of the Downtown Brooklyn Cultural District Development Plan.

BAM Strong revives the former Majestic, a 120-year-old burlesque house that became a movie house in the 1940’s, was abandoned in the 1960’s and rediscovered by BAM in the 1980’s. On a very tight budget it was converted in 1987 to a thrust stage configuration seating 850. This renovation intentionally left the performance space and lobby with a distressed appearance that over time became a unique and beloved characteristic. The first phase included re-raking the orchestra and balcony areas new properly spaced bespoke seats to improve sight lines and comfort. New vomitories at orchestra level improve circulation and the overall patron experience. Also included are 3D cinema, surround sound and variable acoustics, an expanded lobby and art gallery opening onto the street. An artful restoration of the original failing façade and a distinctive 180 ft. long marquee unify the three properties and enhance BAM’s presence and build upon its importance to the cultural life of the district. The entire complex has been made ADA compliant, including an elevator for the first time reaching all four floors.